The mobile telecommunication industry in sri lanka management essay

When doing so different frequencies need to be assigned to the different cells and this will increase the interference to the users and quality would be dropped. Therefore, marketers should pay their attention on satisfaction of the pre-paid cus- tomers in designing appropriate marketing strategies such as segmenting, targeting, positioning and mar- keting mix strategies.

Competition and rapid technological advancements drive the present telecommunications industry. It can be seen the technology is mainly improved focusing the deliverable capacity.

Then operators would be able to replace heavy microwave and use light equipment types. Geetha Oral Presentations the domestic telecommunications sector has been charting exponential growth, and continues to enjoy prom- ising prospects.

When existing technologies are becoming obsolete, investments need to be done on new technologies. Based on the indings stated in data analysis, it is well evident that the Triggers have a signiicant impact on Customer Retention, the marketers should focus on avoiding their service failures, selling faulty products or services, because the results revealed that the Envelope Curve of Mobile Technologies Figure 4.

They expect value for money and good services, and they have the power to influence the revenue of the business.

Deploying mentioned technologies mobile operator will be able to overcome technological barriers as well as other issues of the industry. Consolidation in Sri Lanka over the next few years is possible since the market is finding it difficult to sustain all five operators.

Several companies have already started on this challenging journey. If its a hub site this number may increase to 10? To achieve these objectives nine hypotheses were developed and tested. Informatics was integral in introducing technologies such as 4G, which would enable the use of WiMax worldwide interoperability for microwave access and LTE Long Term Evolution.

Inthe country initiated the process of adopting fifth generation 5G technology which will enable futuristic technology applications using robotics and digital business solutions. Sri Lankan Mobile Operators are in a better position in term of technology. The widespread application of the WLL platform drove initial growth in the fixed however subscriber numbers are now in decline.

Geetha Oral Presentations hypothesis was rejected due to p value was lesser than 0. Telecom use has been rising, and the total fixed line and mobile telephone density has increased to per persons led by an increase in mobile subscribers.


If the antenna sizes and weight of this microwave links can be decreased it would be quite advantageous for the operators. The ICTA is involved in a five-pronged strategy of the e-Sri Lanka initiative, which encompasses building information infrastructure and an enabling environment, developing ICT human resources, modernizing government and delivering citizen services, leveraging ICT for economic and social development, and promoting Sri Lanka as an ICT destination.

The entry of the fifth mobile phone operator, early in the year set the new reference price and forced a downward revision of pricing by all mobile operators. Time Division Multiple Access?Mobile Communication Industry in Sri Lanka Under a misty global economic cloud Sri Lanka’s economy grew in recent couple of years, but at a modest rate.

The economy having achieved sustained growth over three decades averaging nearly 5% per annum, in conjunction with a modest population growth in comparison to other South Asian countries crossed the USD mark in per capita income. Business Environment of Sri Lanka Telecom Plc; In the case of SLT it could be electronic equipment and accessories that aid the telecommunication industry.

The suppliers influence the quality, price and availability of the products, and they expect prompt payments and long term contracts.

Business Environment of Sri Lanka Telecom Plc

Management Report: Sri Lanka:. Sri Lanka Telecommunications Report Q2 Improvements in broadband coverage and speed are vital to the future of the telecoms industry in SriLanka, and there is pressure on SLT to complete its fibre-optic network on time by end InSLTsecured a year licence from the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) tooperate Sri Lanka's national.

Technology wise Sri Lanka telecommunication industry has been in the forefront in the region being first to launch most of the technologies such as GSM, CDMA, Wimax, 3G, HSPA etc.

This enhancement of communication has lifted the lifestyle and quality of life in all segments of the population and made this island a smaller place due to connectivity and technology. The current Sri Lankan telecommunication industry scenario, with coverage including mobile-cellular penetration, fixed-telephone penetration, mobile-broadband penetration, tariff structures, - The telecommunication industry has seen significant regulatory reform from the s onwards to the present date.

There are major sectors in the industry such as fixed line telephony, television delivery, mobile telephony, fixed wireless access, satellite service, radio and postal sector.

The mobile telecommunication industry in sri lanka management essay
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